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In 2022, WeChat has over 1.2 billion monthly active users. It is the most popular mobile social media platform in China.
There are 20 million active WeChat Official Accounts. 45 billion messages are sent daily by WeChat users.
Source: WeChat Annual Report, 2022
90% of Chinese professionals prefer WeChat for workplace communications.
Source: South China Morning Post, 2022
How Hong Kong local retailers combat recent economic slowdown? What China marketing tactics they can leverage to combat less Chinese consumers coming?
Following weeks of widespread protests, many HK businesses especially those focusing on Chinese Market have noticed a significant slowdown. HK’s Financial Secretary Paul Chan Mo-po is indicating that the city may slide into a recession.
A recession can be a difficult time for all businesses. Local Retail Industry is the most affected since the number of consumers coming to HK has plummeted.
How Hong Kong local retailers combat recent economic slowdown？
What China marketing tactics they can leverage to combat less Chinese consumers coming?
Several research organizations state that with the rising number of Chinese gaining international exposure by going aboard and concerns around local product safety, more consumers are turning to cross-border sales.
According to data, the population of consumers who buy foreign goods online is estimated to exceed 200 million by 2020, and total online sales are predicted reach 1.9 trillion RMB.
Thanks to the tremendous number of shoppers in China, the country keeps setting records for global retailing and has become a must-win market for retailers and online businesses alike.
Facing this protesting issue, with less and less Chinese consumers coming to HK, local businessman should sincerely consider changing selling strategies from offline to online. To identify opportunities in the market, it is essential to know the latest China e-commerce trends.
What channel should you use to do online selling?
Taobao? Jingdong? WeChat E-shop? Pinduoduo? Xiaohongshu? Or many others?
How would you start with a simple online shop’s layout design?
What should you do for further digital marketing to attract Chinese consumers?
……
Is it overwhelming? Why not start by having some guidance from the experts first! Talk to us and let WeChatAgency help you enter giant China E-market!
Source: Top 5 China Shopping Apps: China E-commerce Trends
