How to use WeChat to target Chinese tourists?

Traveling abroad is no longer a luxury for Chinese, with a rise in expendable income and living standards. According to data, Chinese tourists made 1.5 billion outbound trips in 2018, increased of 13.5 %. 

More importantly, Chinese have own spending habits so Chinese e-payment methods especially WeChat Pay have become more wide spread globally.

Although Western brands know WeChat Pay, they don't know that except this, they can do more to serve Chinese tourists. WeChat’s different features can be used as tools for engaging Chinese tourists.

Tencent Location Database

With Location Database, brands can push messages to potential customers when they are near a store location. WeChatAgency provides service of pushing SMS to users who are 1,000M near store to drive conversion. If you would like to target Chinese tourists, this will be great.

Advertising

1.     WeChat Moments – the most popular, precise targeting, high conversation rate

2.     Banner Ads – advertise in Official Accounts articles (top, middle, bottom…)

3.     Cross-platform Ads – advertise on platforms within Tencent(landing page/ Official Account/ Mini Program/ WeChat store)

WeChat Official Account

It is a key platform to share marketing content and interact with followers. It is a WeChat user’s first port of call if they are interested in brands, and users’ voluntary subscription eliminates the need to identify priority audiences.

WeChat Mini Programs

Mini Programs are sub-applications within WeChat. Because of their convenience, mini-programs see a lot of traffic and can host Banner Ads, Mini-Game Ads, Pop-up Ads etc.

Wi-Fi spots

Wi-Fi spots are a key interest for Chinese tourists and used as a chance to push messages. Often regarded as a basic service, free Wi-Fi will be a crucial interaction point.

A planned campaign can prove highly effective with the right methods using WeChat’s various features and platforms.

Contact WeChatAgency for how to make fully use of WeChat features!